Journal
Notes on presence.
Occasional writing on how established practices are found, trusted and chosen.
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What Should a Practice Measure Instead of SEO Rankings?
Rankings are easy to report and hard to bank. Here is what to track instead.
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How Family Law Attorneys Earn More Referrals
Family law clients arrive at a hard moment, usually on someone’s recommendation. Here is how to be the name they hear.
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How to Choose a Medical Marketing Agency: The Questions That Matter
How a practice owner should evaluate a medical marketing agency: the questions to ask, the red flags and what it typically costs.
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How to Respond to a Negative Patient Review Without Violating HIPAA
A reply to a bad review can cost far more than the review itself. Here is what to write, and what to leave out.
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Fractional CMO for Law Firms: What It Is, What It Costs and When It Makes Sense
What a fractional CMO does for a law firm, what it costs in 2026, and how to tell whether your firm needs one.
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How Much Should a Pain Management Practice Spend on Marketing?
A pain practice’s marketing budget should start from its schedule and its case mix. Here is how to set the number.
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How Estate Planning Attorneys Attract the Right Clients Without Paid Ads
Estate planning is chosen on trust and introduced by people clients already trust. Here is how to build on that without buying clicks.
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Is a Fractional CMO Worth It for an Independent Medical Practice?
When a fractional CMO pays off for an independent practice, what it costs, and where medicine changes the job.
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Who Is the Best Pain Doctor in Dallas? What ChatGPT Said, and Why.
We asked ChatGPT and Google the question a new patient would ask. The two answers followed very different rules.
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How Long Does SEO Take for a Medical Practice?
What moves in weeks, what takes months, and what no honest firm will promise.
By introduction
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