Journal

Rankings are easy to report and hard to bank. Here is what to track instead.

Family law clients arrive at a hard moment, usually on someone’s recommendation. Here is how to be the name they hear.

How a practice owner should evaluate a medical marketing agency: the questions to ask, the red flags and what it typically costs.

A reply to a bad review can cost far more than the review itself. Here is what to write, and what to leave out.

What a fractional CMO does for a law firm, what it costs in 2026, and how to tell whether your firm needs one.

A pain practice’s marketing budget should start from its schedule and its case mix. Here is how to set the number.

Estate planning is chosen on trust and introduced by people clients already trust. Here is how to build on that without buying clicks.

When a fractional CMO pays off for an independent practice, what it costs, and where medicine changes the job.

We asked ChatGPT and Google the question a new patient would ask. The two answers followed very different rules.

What moves in weeks, what takes months, and what no honest firm will promise.